Embrace the power of consumers. Welcome the revolution.
It’s 2020, and the next level of disruption means willfully thinking about the consumer with every decision we make across the enterprise. The future is here now, and it’s called people-based marketing.
In its eighth edition, the award-winning Marketing Imperatives details how brand success will ultimately hinge upon achieving the next level of hyper-personalisation and playing a leading role in the direct-to consumer revolution.
You’ll achieve this by learning how to master identity, balancing the mix of in-house and outsourced skillsets, and yes, delivering a total customer experience.
Download the 2020 Marketing Imperatives and read more about:
- Delivering the total customer experience
- The ownership of identity as a key business advantage
- Enabling agility through strategic sourcing
