The marketing landscape is changing faster than ever, and to keep up, companies must adopt martech products that will transform and accelerate their business. That’s where Salesforce Marketing Cloud comes in.
Marketing Cloud has evolved from an ESP into a full, omnichannel marketing automation platform. With a robust suite of tools that cover and connect a variety of different channels in the customer journey, Marketing Cloud provides a 360-view of your customers, enabling you to engage them with the right message at the right time in the right channel.
In this ebook, we’ll take you through Salesforce Marketing Cloud’s suite of capabilities, the benefits that the platform can provide to your brand and the keys for a successful implementation.
In this paper, you'll learn:
- What capabilities and benefits Marketing Cloud has to offer
- Best practices for a successful implementation, analytics, and support
- How to use Marketing Cloud to manage customer journeys and campaigns