86% of B2B buyers are willing to pay more for a great customer experience and increasingly that means personalised, data-driven, seamlessly integrated digital engagement throughout the buyer journey. To get there, B2B marketing teams need to overcome key challenges like marketing automation, limited reporting and siloed data, and marketplace confusion.
For marketing leaders looking to set a stronger foundation for their B2B experience, this ebook gives a clear understanding of how Merkle uses Marketo Engage and related Adobe solutions to help drive B2B marketing maturity to the next level, with actionable solutions to increase efficiency, improve sales revenue, and enhance marketing impact:
- Integrating data across the organisation
- Aligning marketing, sales, and service around the customer view
- Orchestrating delivery across all channels, traditional and digital
- Automating operations at speed and at scale
- Personalising interactions with relevance and context
- Measuring content, campaign, and channel engagement
