There is little doubt that the big business battle now being waged is for customer experience. The winners will be those that can make every customer moment really matter, by connecting experiences for their customers from across their entire ecosystem.
You can’t deliver connected and personal experiences for your customers without the ability to confidently connect their many moments, which a well-formed identity foundation will provide.
“Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.”
John Rampton
Renowned entrepreneur and marketing guru
In this paper, you will discover:
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The fundamentals of Identity
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Benefits of mastering customer identity
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The risks of not having an identity strategy
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The way forward for developing an identity strategy
Written by:
Richard Lees
Chief Strategy Officer, EMEA
David Barker
Product Strategy Director
Lee Fitzhugh
Capability Lead, Data Management, VP
