The ability to deliver personal customer experiences is reinforced as an essential component to successful CX delivery in nearly every new research report. Customers expect brands to know and engage them as individuals across offers, content, channels, touchpoints, timing, and other variables - but this is not possible without the right technology.
With Adobe Journey Optimizer, Merkle is helping brands achieve the ultimate goal of personalisation at scale. As a Platinum Partner in the Adobe Solution Partner Program, Merkle was continually involved in the development process of this technology. Download our 2021 Adobe Journey Optimizer eBook to learn:
- How Adobe Journey Optimizer tackles key challenges facing customer-obsessed marketers
- How adopting Adobe Journey Optimizer drives customer experience transformation for the entire organisation
- The benefits to marketers and to business outcomes
- How Merkle helps brands implement and operate Adobe Journey Optimizer for maximum business value
