We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Field of Visions series - Episode 4 - Understanding the role you play in your customer' lives

Field of Visions series - Episode 4 - Nov. 01, 2022

Welcome to our Field of Visions series where we will share forward thinking perspectives around the future of customer experience. Join us and learn how industry experts achieve desired outcomes, exceed customer expectations, and shape long term loyalty in a human centric way.

In this episode join Benoit Soucaret, Niyi Duro-Emanuel, and Pete Markey as they explore the importance of understanding how your brand is perceived in your consumer's mind, and how to use data creatively to enhance the customer experience.

You can also watch the video podcast on our YouTube channel.

Merkle Connected

This podcast discusses CX transformation with those who enact customer experience change for the world’s leading brands. We’ll be hosting a wide variety of speakers from across the whole world of CX – giving you on-the-ground strategic advice and best practice from experts both within Merkle, and drawn from further afield. Discussions will take in all things data, tech, strategy, analytics, creative and more - giving you the ideas and know-how that you need to develop transformational, data-driven customer experience management practices for your brand.

See All Episodes

Episode Details

Guests

Chief Experience Officer, Experience & Commerce
Strategy & Transformation Lead, SVP
Chief Marketing Officer

In this episode we will cover:

  • What does customer experience mean to you?
  • Reaching emotional engagement and commitment among customers
  • Matching customers' values and the role of community
  • Employee Experience (EX) vs Customer Experience (CX) across touchpoints and devices
  • Using data creatively to enhance the customer experience