Dossier 7.2

We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.

We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.

OK Accept Learn More Settings

Or, you can reject All Cookies, and continue browsing

This edition delivers actionable insights on topics that include search, video, and multi-channel marketing. It provides a global perspective on the digital industry. This volume features the following articles:

The Current Reality of Google Customer Match and the Future of Personalization in Search
Optimizing the Anchor Leg: How Analytics Can Help You Drive More Users Toward Converting at the Moments That Matter Most
Google Local Inventory Ads: Why You Should Get on Board Today and How It May Be Easier Than You Think
Why You’re Unsure Where to Invest in SEO ... and What to Do About It in 2017
How to Plan and Execute a Successful Digital Video Ad Campaign

Download Dossier 7.2 today.