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SEO strategy boosts Guess with a strong ecommerce launch

Challenge

Guess planned to launch their eCom site across the MENA region and we were tasked to enable Guess by going live while adhering to all Organic Search best practices. The key expectations from this project were:

  • To achieve a consistent Index coverage on Google Search
  • Consistently grow domain impressions and SoV
  • Incremental traffic that leads to increased conversions
  • Ongoing improvement in keywords

Approach

  • We started with the localized keyword research and mapped all landing pages
  • Meta data and PLP content was recreated and optimized
  • Contextual Internal linking between landing pages was setup
  • Ongoing technical audit enabled to fix any issues with crawling or indexing
  • Optimized PDPs by creating localized product meta data
  • Consistently reviewed GSC and SEMrush for errors and fixed them
  • Ongoing reporting & insights and further optimize

Results

Guess KSA

  • Avg. monthly impressions grew from 375 a month to 49.7k a month
  • Avg. monthly clicks grew from 17 a month to 5k a month
  • +291% growth in Avg. monthly sessions from 4k a month to 17k a month

Guess UAE

  • +731% growth in Avg. monthly impressions from 4k a month to 34k a month
  • +525% growth in Avg. monthly clicks from 600 a month to 3k a month

Guess KWT

  • +735% growth in Avg. monthly impressions from 1k a month to 11k a month
  • Avg. monthly clicks grew from 45 a month to 898 a month
  • Avg. monthly sessions grew from 108 a month to 1k a month