With continuously expanding beauty lines, L’Oréal sought to launch multiple brands with similar commerce solutions, but create individualised, highly branded customer experiences for each. It sought to retain the old-world apothecary feel of its Kiehl’s-branded products while also observing the luxurious, refined experience of Lancôme – all under one roof. 

Optimising the Clarisonic conversion path, we designed a fluid, single-page checkout to streamline the purchase experience. Responsive email templates with dynamic content and segmentation were designed for multiple brands. A shade finder for Urban Decay guides and simplifies the selection liquid foundation.