Embedding tailored Adobe resource and expertise into NOW TV's inhouse campaign team to identify, improve and QA campaigns
Following a restructure and strategy pivot, campaign challenges had arisen which led to significant commercial impacts for NOW TV as a result of lost opportunities. These needed to be addressed quickly and stability restored. We have been a trusted partner to NOW TV since our Adobe Campaign implementation in 2015, making us the natural choice to turn to when the client needed a safe pair of hands to steady the ship.
The NOW TV campaign delivery team were experiencing growing pains. An ever-increasing workload was coupled with a developing team which had some skills gaps. Managers found themselves trying to prioritise today’s work against investing in benefits that would be felt tomorrow. Most worryingly, they were experiencing a rise in campaign build errors which were costing them extra QA time and preventing focus being given to other priorities.
We were asked to provide short term support to:
- Guarantee 100% accuracy immediately
- Upskill the junior team members for longer-term security
- Support the junior team members on a day-to-day basis so that the managers could refocus on other priorities