Last week I attended the EMEA leg of Google Marketing Live, hosted at Google HQ in Dublin, where there was great excitement over some of the new features Google have announced, particularly in the AI space.

In a crowded market where customer expectations are rapidly increasing, businesses need to provide a personalised and engaging experience to boost conversion rates and forge meaningful relationships. Guided selling is a powerful tool that can help businesses achieve this goal.

As AdWeek Europe wrapped up last week, we were left with a feeling of both excitement and curiosity regarding the impending changes we foresee within our industry.

It comes as no surprise that Google is the most visited website, receiving up to 89.3 billion monthly visitors and holding 93% of the search engine market share in 2023 (GS Statcounter).

The UN’s commitments to net-zero by 2050 means that emissions must be reduced by 45% in the next 8 years by 2030. With estimates that digital advertising activity accounts for around 3.5% of global greenhouse gas emissions, the industry has a significant obligation to support with reduction targets.

The FIFA Women’s World Cup starts on the 20th of July 2023 in Australia and New Zealand, and many brands will be looking for the opportunity to advertise due to its huge potential reach.

In today's world, consumers are becoming increasingly conscious of the impact that businesses and brands have on the world around them. As a result, purposeful communication and marketing are becoming more important than ever.

Against the backdrop of an increasingly customer-centric economy, accelerating global growth requires amplified localisation.