Today’s commerce isn’t just about transactions, just as customer experience isn’t solely about how long the line at the checkout is. Today’s brands are in the business of experience, a new paradigm that demands a 360-degree personalised approach.
Merkle helped a sports retailer amplify their newly repositioned brand with a multi-channel integrated campaign that reached over 6.9m UK sports enthusiasts and lifted brand awareness levels amongst their target audience by up to 4 absolute percentage points and a relative 35%, performing above benchmarks acr
Consumers are more open to shopping around than ever before. Even of those who define themselves as brand loyal, 76% say they would still buy from competitors if it were cheaper of more convenient to do so.
Merkle’s Ethnicity Pillar & Interfaith Pillar have collaborated with Dentsu’s Represent Steering Committee to hold a host of communications, learning experiences and events for South Asian Heritage Month (18th July – 17th August).
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