The 1970s Nobel Prize winning economist, Herbert Simon coined the term “Attention Economy” saying: “What information consumes is the attention of its recipients. Hence a wealth of information creates a poverty of attention”.
During periods of low economic confidence, it can be tempting (and fairly easy) for brands to increase the number of price promotions they run in a bid to win over cost-conscious consumers. But is this the right decision for countering drops in sales and long-term brand health?
The topic of 2023 budgeting has been a key focus for many advertisers over the past few months; what should they be spending and how should they be spending it? It’s no secret that with inflation hitting double digits, consumer habits will change, prioritising necessities.
Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Daniel Volovei, Product Manager at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
After the last couple of years spent overcoming the challenges brought on by a global pandemic and multiple lockdowns - made even more complex by other macro environmental factors such as Brexit and the continued impacts of climate change - most companies have been hoping for a more settled period, time to re
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