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Offline to online media: Taking a customer-first approach to integrated media

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Should brands ditch the discounts in times of recession?

During periods of low economic confidence, it can be tempting (and fairly easy) for brands to increase the number of price promotions they run in a bid to win over cost-conscious consumers. But is this the right decision for countering drops in sales and long-term brand health?
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Three tips for advertisers ahead of budgeting season

The topic of 2023 budgeting has been a key focus for many advertisers over the past few months; what should they be spending and how should they be spending it? It’s no secret that with inflation hitting double digits, consumer habits will change, prioritising necessities.
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2022 Customer Experience (CX) Report

Here at Merkle, we know the importance of customer expectations, but are businesses keeping up? We conducted some research to find out the gaps.
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Me in Merkle - Daniel Volovei

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Daniel Volovei, Product Manager at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
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The Battle For Personalised Loyalty In An Economic Hurricane

After the last couple of years spent overcoming the challenges brought on by a global pandemic and multiple lockdowns - made even more complex by other macro environmental factors such as Brexit and the continued impacts of climate change - most companies have been hoping for a more settled period, time to re