Key Takeaways
- Learn why it’s important to adopt an integrated media approach
- Discover how integration can help prepare you for the cookie-less world
- Understand how Scenario Planning can take integrated media measurement to the next step
- Hear success stories from some of our most sophisticated clients
Detailed Overview
This two-part series will explore how to integrate your media beyond activation by taking a customer centric approach. Over the course of the two webinars we will cover why the topic of integration is so important in marketing today, the approach we take towards integrated media and case studies of our most successful examples co-presented with our clients.
There has never been more demand for customer-centricity from consumers, but many brands struggle to know where to start to overcome the challenges that impact a seamless experience. The landscape is complex and can be intimidating. These webinars consist of 8 short talks from our Digital Delivery and Strategy & Planning teams that map out these challenges and pose an integrated approach as the solution.
