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Transforming International Growth Planning For Long Term Success

Original Presentation Date

Sep 22, 2022

Key Takeaways

In this webinar we fill focus on:

  • Understanding the key considerations when it comes to planning international expansion/optimising existing international markets
  • Where localisation should be placed in the planning process
  • Insight from our key partners on what this will look like in execution

Detailed Overview

With digital acceleration experienced in the last few years; global expansion has become more tangible and accessible across industries. Businesses have had new opportunities across the globe,  but international expansion brings about entirely unique challenges. What makes a business thrive in foreign markets, while others are unable to replicate success across borders?  

International success involves a dedicated thought process, plan and measurement framework of its own. Our webinar will deep dive into each of the areas that international expansion entails across; strategic localisation, operational and the practical application. Within each topic we will highlight both the opportunities, but also challenges businesses face and how by recognising each challenge we can work towards overcoming these for the strongest international presence.

Presenters

Stefani Nikolli

paid search manager

James Brown

Head of Commercial

Dan Jacob

Senior Partnership Manager

Lisa Hibbitt

International Growth Consultant