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Enabling Performance Email At Scale

Original Presentation Date

Jul 29, 2020

Key Takeaways

Transforming Customer Experiences Through Marketing Technology is a four-part series which investigates the Capabilities and Enablers driving business performance through scalable people-based customer experiences. This four-part webinar series will cover following topics:

  • 29 Jul: Enabling Performance Email At Scale
  • 26 Aug: Evolving from Campaigns to Customers
  • 20 Sept: Deriving Business Value from Dashboards
  • 28 Oct: Accelerating Agility in Customer Data

Detailed Overview

Webinar 1 - Enabling Performance Email at Scale

There are more opportunities than ever before to deliver personalised, targeted marketing to customers based on myriad behavioural, demographic and transactional data points. But many companies still struggle to execute this due to the sheer scale of effort that results from traditional activation channels and processes. Email is a notorious culprit here, where often legacy HTML production workflows and restricted technical resource limit the personalisation that drives performance increases. In this webinar, we will unpack four core capabilities, and the enablers supporting them, which deliver Performance Email at scale:

  • content automation;
  • campaign automation;
  • production and approval workflows;
  • reporting integration.


Nick Burns Laycock

Marketing Technology Solutions Consultant