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The Total Customer Experience: Connecting through Salesforce & GA360

A Merkle & Salesforce joint webinar

Original Presentation Date

May 19, 2020

Key Takeaways

Join Merkle and Salesforce to learn how having a connected AdTech and MarTech strategy using the connector between Salesforce Marketing Cloud and Google Analytics 360 can help drive the Total Customer Experience.

Join our webinar and learn:

  • The benefits of a connected ecosystem (technology, approach, strategy and ways of working)
  • Your company’s current level of data maturity
  • How to improve your audience strategy to allow for greater personalisation and targeting

Detailed Overview

Now, more than ever before, your company’s focus on its digitisation strategy and digital maturity is paramount. Without a current option for ‘offline’, the customer journey is reliant on a clear online strategy, a connected set of capabilities, and often a mindset change. But how can you achieve The Total Customer Experience using the assets already at your disposal?

This webinar will feature presentations from Merkle's Azlan Raj & Olly Walker with a product demo led by Salesforce detailing the practical steps towards improving your audience strategy. Treatwell will be joining our concluding panel to share their continued journey towards a connected audience strategy and their intentions with Salesforce Marketing Cloud and Google Analytics 360 as they strive to connect the tech, join the data, build insights and create a way to plan for the road to recovery post COVID-19.

By registering for this webinar, you agree to have your contact information, including email, passed on to Salesforce for marketing purposes and is subject to Salesforce's privacy policy


Azlan Raj

Chief Marketing Officer, EMEA

Oliver Walker

VP - Digital Analytics

Dylan Wanigasekera

Vice President - Alliances

Christa van Vliet

Director, Strategic Partnerships Google EMEA