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Key Takeaways
- Learn how to build an award-winning campaign from beginning to end
- Hear how to combine traditional channels with digital media to deliver impressive results
Detailed Overview
Join Merkle and Nationwide Financial to learn about their "Be Your Own Hero" campaign that won Marketer Quarterly's Best Cross Channel Campaign.
The webinar will show how this multi-touch campaign combined traditional channels with digital media and why the judges especially "appreciated their coordinated creative and messaging tied to age-based segmentation with a strong call-to-action".
