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Imperative Two: Integrate Your Technology Stack

Original Presentation Date

Apr 23, 2019

Key Takeaways

In this webinar we will cover:

  • The linchpin to integration is identity
  • An integrated data platform powers business agility and innovation
  • Create intelligent engagements with a single data operation engine 

 

Detailed Overview

With a well-defined people-based customer strategy in-hand, you have a roadmap for change. Integrating your technology stack is the first milestone on that roadmap – the turning point where people-based marketing stops being a philosophy and becomes a real-world path to creating meaningful interactions with your customers.

During this webinar, we will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.

Presenters

Ben Gott

SVP, Practice Lead, Marketing Solutions EMEA

Mark Pybus

Vice President, Principal Solutions Lead

Stephen Derbyshire

Vice President, Solutions, EMEA

Matt Heffer

Vice President, Solutions EMEA