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How to Leverage Google's Customer Match

Key Takeaways

Watch speakers from Google and Merkle to hear what you should do now to take advantage of Google's recently launched Customer Match.

Join us to learn:

  • The details behind how to activate Customer Match within your Google AdWords campaigns
  • How best to incorporate first-party data into your search and marketing programs
  • Key considerations in planning your strategy around customers and integrating it in to your campaigns in the most efficient manner.
  • Risks and challenges we have learned from the first two months of the Google Customer Match program

Detailed Overview

In September 2015, Google announced the launch of Customer Match, which allows advertisers to use their first-party data to segment and target users across Google Search, Gmail and YouTube.

While other platforms have rolled out addressable marketing opportunities, with Google accounting for over 50% of all digital advertising, Customer Match represents a make-it-or-break-it moment for marketers.

What will matter most is your ability to think about these channels differently now that you are able to use your customer data and segmentation as the guiding force behind your buy.



Matt Naeger

Chief Strategy Officer, Americas