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Cannes Lions 2022 - Our industry needs to open-up to creatives with disability 

Original Presentation Date

Jun 21, 2022

Key Takeaways

At Cannes Lions 2022, Merkle's Niyi Duro-Emanuel, strategy & transformation lead, SVP and Jason Fletcher, executive creative director, Merkle B2B led a discussion, alongside Ian Treherne, the Blind Photographer, to explore how our industry needs to open up to creatives with disabilities. 

Watch the capture of this session to learn more about:

  • Ian's experiences as the Blind Photographer
  • Delivering the "human touch" to Merkle's Irwin Mitchell Campaign 
  • The keys to driving the best possible results from creatives within your team 
  • How our industry can be more inclusive to creatives with disabilities to allow them to display their talent and produce more meaningful work 
  • What things can our industry adopt to ensure the continuation of more collaborative and inclusive work

Detailed Overview

Disabled people are 28.6% less likely to be in employment than non-disabled people (LFS). We have seen first-hand that access to disabled talent is extremely limited, and for disabled talent, access to working in our industry is full of barriers. ​

Jason Fletcher will talk to blind photographer Ian Treherne, who along with other creatives with a disability, were instrumental to the success of Merkle’s recent Irwin Mitchell campaign. Talking about their life experiences, working alongside Rankin and how we can help diminish this dilemma. ​

Calling our industry to arms, we will announce a global platform that will enable disabled talent to be easily accessed and supported towards work within the creative industry. ​

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