Key Takeaways
At Cannes Lions 2022, Merkle's Niyi Duro-Emanuel, strategy & transformation lead, SVP and Jason Fletcher, executive creative director, Merkle B2B led a discussion, alongside Ian Treherne, the Blind Photographer, to explore how our industry needs to open up to creatives with disabilities.
Watch the capture of this session to learn more about:
- Ian's experiences as the Blind Photographer
- Delivering the "human touch" to Merkle's Irwin Mitchell Campaign
- The keys to driving the best possible results from creatives within your team
- How our industry can be more inclusive to creatives with disabilities to allow them to display their talent and produce more meaningful work
- What things can our industry adopt to ensure the continuation of more collaborative and inclusive work
Detailed Overview
Disabled people are 28.6% less likely to be in employment than non-disabled people (LFS). We have seen first-hand that access to disabled talent is extremely limited, and for disabled talent, access to working in our industry is full of barriers.
Jason Fletcher will talk to blind photographer Ian Treherne, who along with other creatives with a disability, were instrumental to the success of Merkle’s recent Irwin Mitchell campaign. Talking about their life experiences, working alongside Rankin and how we can help diminish this dilemma.
Calling our industry to arms, we will announce a global platform that will enable disabled talent to be easily accessed and supported towards work within the creative industry.
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