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Unlocking the Power of Your DMP: The Key to Better Understanding Your Customers and Measuring Marketing Effectiveness

Key Takeaways

A unified marketing strategy across both owned and paid media enable myriad new use cases that have not been possible before now.

Join us for a webinar as our presenters discuss:

  • The growing importance and demands of a unified adtech and martech world
  • Four foundational use cases for integrating your DMP with decisioning technology
  • The role of decisioning technology 
  • The solution offered by Merkle | Comet and Pega® Customer Decision Hub, Pega’s decisioning technology—providing a bi-directional integration of your DMP and marketing technology.

Detailed Overview

Customer-centricity is at the heart of many organizations. In order to truly achieve this state, advertising technology (adtech) and marketing technology (martech) capabilities must be integrated to identify customers—across all channels and media—and enable data to flow freely from one personalized engagement to the next. Organizations that fail to integrate these two worlds will not be able to fully understand their customers and measure the effectiveness of their marketing efforts.

Merkle | Comet and Pegasystems® powerful relationship delivers on the promise of the adtech/martech convergence, linking prospecting and customer marketing activities by integrating a third-party data management platform (DMP) with decisioning technology.


Matt Mobley

Chief Technology Officer

Nick Gent

Practice Lead, Intellectual Property, Comet, a Merkle Company

Matt Nolan

Product Director, Marketing Technology, Pegasystems