We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

2017 Marketing Imperatives Webinar Series: Imperative #1 - Make Your Advertising More Addressable

Original Presentation Date

May 31, 2017

Key Takeaways

Even at the top of the funnel, addressable advertising through media such as email, display, search, direct mail, TV, and print, has become the entrée into a full-funnel people-based marketing approach, driven by a common data thread and overarching customer strategy.

Learn about:

  1. Creating outbound media campaigns that capitalize on individual addressable at scale.
  2. Benchmark results from Merkle’s People-based Marketing assessment.

Detailed Overview

We are in the midst of the biggest transformation we have ever seen in marketing. In today’s “me” economy, anonymous targeting tactics, which use cookies, device IDs, panels, and proxies to inform point-in-time outbound interactions, are no longer sufficient to create the one-to-one experiences that consumers require. 

Presenters

Mac Delaney

SVP, Media Investment and Innovation

Adam Lavelle

Global CMO & Chief Solutions Officer

Upcoming webinars