In this webinar we discuss what the marketing tech environment looks like today and how organizations are challenged with solving for integration across sales and marketing automation systems and digital platforms to enable their omni-channel marketing efforts.
- Take a tour of the foundational B2B Marketing tech stack
- Discuss must-haves for data management and optimizing end-user tools and integrated cloud-based marketing solutions across media and channels.
This webinar will review core concepts, challenges and best practices on how to go about solving for this from a core data management and systems/process integration standpoint. We will discuss the need for both processes and people to support this modernization effort. This webinar will focus on the foundation need for a omni-channel, holistic view of the customer (data) to enable omni-channel, people-based marketing.
Vice President, Chief Solution Architect
Research Director, Marketing Operations Strategies, SiriusDecisions