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Merkle becomes Specialized Partner for Decisioning in EMEA in the Pega Partners program

February 22, 2022
London, UK

Merkle (www.merkle.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has achieved Specialized Partner status in 1:1 Customer Engagement in the Pega Partners program.

This Pega Partners distinction allows clients to easily identify and collaborate with the right partners for 1:1 customer engagement. With high requirements for new partners, and the backing of the Pega Partner portal and an enhanced Pega Marketplace, Pega can confidently present quick and effective solutions to its clients.

Merkle’s achievement has been a result of its longstanding relationship with Pega, being a leading partner since 2005. In order to achieve a Specialized Partner status, Merkle has a team of 55 certified decisioning specialists in the UK carrying out a stringent certification and testing process. Merkle achieved over 35 badges across technical skills, sales, presales, and delivery, all while ensuring a minimum of 50% of the certified practice were enabled in the latest version of Pega.

Not only this, Merkle also presented two 1:1 Customer Engagement references that demonstrated successful projects, met a performance commitment, and passed technology and/or sales assessments.

Merkle helps its clients to deliver 1:1 personalised customer experiences, using its rich, people-based data, with predictive models optimised by machine learning and business rules - powering them with Pega Marketing and Pega Customer Decision Hub™.

Daniel Österberg-Holm, vice president, partner ecosystem EMEA, Pegasystems said: “Merkle continues to innovate with the Pega Customer Decision Hub, driving incremental value and sustained revenue for clients across Europe. This achievement recognises Merkle’s tremendous contributions to Pega over the years, signifying our joint ambition to deliver business transformation for our clients across the globe.”

Nick McCarthy, EMEA alliances director, SVP, Merkle said: “The Specialized Partner status is testament to the work we are doing to support leading companies on their customer transformation journeys. Our alliance with Pega strengthens year on year, as we continue to build our team of skilled Pega 1:1 Customer Engagement resources in the Pega Partner ecosystem.”

About Merkle

Merkle is a leading data-driven customer experience management (CXM) company that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organisations have partnered with Merkle to maximise the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalised marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 13,000+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the Americas, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.

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