Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the appointment of Eugene Becker as senior vice president and general manager, data solutions. In this role, Becker will be responsible for Merkle’s data practice, leading analytics, product and data strategy and delivery. He brings a wealth of expertise in developing and launching data solutions and technology platforms that enhance global, next-generation digital capabilities. Becker’s vision of designing data management platforms that enable marketers to gain control over their data and drive ROI through programmatic targeting will be key to enhancing Merkle’s strong foundation in data.

Prior to his role at Merkle, Becker served as SVP, product & business development at eXelate, a Nielsen Company, where he led the development and commercialization of software solutions for data targeting, modeling, and insight applications. Previously, Becker held leadership positions in directing analytics for Xaxis, MRM/McCann Worldgroup and Pfizer, in addition to overseeing database marketing for United Insurance Companies.

“Merkle provides a tremendous platform for people-based marketing,” said Becker. “I’m excited to join the effort to develop the next generation of cross-channel data, targeting, and analytics solutions that push the boundaries of marketing efficiency.”

“I am excited to have Eugene join Merkle as he will be instrumental in advancing Merkle’s data business, including digital data for advertisers, publishers, and ad tech,” said Zhengda ‘Z’ Shen EVP, global marketing solutions leader. “His leadership will also be significant to enhancing our data technology alliances.”