May 3
Keynote: Mastering People-Based Marketing
Presented by: David Williams, CEO & Founder, Merkle Inc.
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Keynote: Prerequisites for Personal Marketing
Presented by: Suzanne Woolley, Director of CRM & Insight, EE
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May 4
Keynote: New Industry, New Role ... The First 100 Days as a CDO
Presented by: Andrew Day, Chief Data Officer, Sainsbury's
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Keynote: Winning Personalisation at Scale
Presented by: Sebastian Szczepaniak, Global Head of Sales & eBusiness, Nestle
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Breakouts Round 1
- Integration on a GIANT Scale: The Biggest Acquisition in Tech History
Presented by: Vincent Hontebeyrie, Dell - Delivering on the Decisioning Commitment
Presented by: Gordon Jackson, The Royal Bank of Scotland - Attribution: Because it's Worth it
Presented by: Toby McAra, Google
Breakouts Round 2
- Mobilising the Marketer's Secret Weapon: How to Harness Predictive Analytics
Presented by: Warwick Beresford-Jones, Aquila Insight - What's a 'Customer Data Platform' - and why should I give a ****?
Presented by: Richard Less, Merkle Europe
Breakouts Round 3
- Customer Strategy: Why No One is Getting it Right
Presented by: Jon Orme, Merkle Europe - Unifying Advertising & Marketing Technology to Deliver Complete, Personalised Experiences
Presented by: Matt Mobley, Merkle
May 5
Keynote: 1:1 Brand Engagement - Future of Empowered AI
Presented by: Robin Collyer, Leader in AI, Next Best Action & Contextual Customer Engagement, Pega
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Keynote: Creative in a Data Driven World
Presented by: Amy Thorne, Executive Creative Director, Merkle Europe
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