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What CXM On Demand means for you

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A flexible and scalable platform to deliver Customer Experience Management with agility


Enable better data led decisions and delivery of consistent experiences across all channels

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A solution that is modular and scalable

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Deliver great customer experiences boosting brand loyalty, revenues and profitability 

What is CXM On Demand?

CXM On Demand is a service that integrates cloud technology into a brand’s CXM ecosystem to enable agile, flexible, and real time Customer Experience Management, something not previously possible on legacy tech. Whether it be a pandemic, cost-of-living crisis, or turbulence in geopolitics, brands must adapt more than ever in order to meet customer expectations, and CXM On Demand is Merkle’s proposition to help brands stay on top of ever-evolving consumer demands whilst optimising operations and cost.

Merkle’s CXM On Demand package will give brands the ability to use real-time data to optimise, support, and deliver valuable and consistent customer experiences across all channels. The services’ fundamental purpose is to enable brands to run adaptive, in the moment multi-channel CX campaigns, alongside wider commitments to data analytics and digital transformation.

Key Benefits

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Rapid implementation model

Quick deployment

 React fast adding or removing functionality based on what you need and when

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Scales as your requirements change

Customer audience enhancement

Pay only for what you use – no long fixed term SW / HW commitments

Add or remove extensions

Test and learn from new initiatives in a nimble and agile manner to gain competitive advantage

Read our CXM On Demand Thought Leadership Paper

Every company’s ultimate goal is to provide an outstanding customer experience that drives long-term relationships. Customers’ needs are constantly changing, and we have all seen a steady evolution in customer expectation.

Companies need to adopt an agile mindset, a clear focus on customer needs, flexible and scalable business processes and technologies. This will enable them to keep pace with steadily growing expectations, as well as managing rapid transformation to react to fast-moving, macro level events.

Read our thought leadership paper and discover:

  • How the past couple of years have expedited the evolution of customer expectation
  • The changes you need to make to your business model to successfully manage rapid transformation and keep pace with steadily growing expectations
  • Why companies should ideally have all of their customer data consolidated, centralised, and available to share, in real-time, across all channels.

Read the paper

Meet the Team


Lee Fitzhugh

Vice President, Data Management Capability Lead
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Gordon Weston

Vice President, Engineering Delivery               


Contact Us

For more information on CXM On Demand, please fill out the form below.