What is CXM On Demand?
CXM On Demand is a service that integrates cloud technology into a brand’s CXM ecosystem to enable agile, flexible, and real time Customer Experience Management, something not previously possible on legacy tech. Whether it be a pandemic, cost-of-living crisis, or turbulence in geopolitics, brands must adapt more than ever in order to meet customer expectations, and CXM On Demand is Merkle’s proposition to help brands stay on top of ever-evolving consumer demands whilst optimising operations and cost.
Merkle’s CXM On Demand package will give brands the ability to use real-time data to optimise, support, and deliver valuable and consistent customer experiences across all channels. The services’ fundamental purpose is to enable brands to run adaptive, in the moment multi-channel CX campaigns, alongside wider commitments to data analytics and digital transformation.
Read our CXM On Demand Thought Leadership Paper
Every company’s ultimate goal is to provide an outstanding customer experience that drives long-term relationships. Customers’ needs are constantly changing, and we have all seen a steady evolution in customer expectation.
Companies need to adopt an agile mindset, a clear focus on customer needs, flexible and scalable business processes and technologies. This will enable them to keep pace with steadily growing expectations, as well as managing rapid transformation to react to fast-moving, macro level events.
Read our thought leadership paper and discover:
- How the past couple of years have expedited the evolution of customer expectation
- The changes you need to make to your business model to successfully manage rapid transformation and keep pace with steadily growing expectations
- Why companies should ideally have all of their customer data consolidated, centralised, and available to share, in real-time, across all channels.