The world of virtual reality is rapidly growing, with VTubing now grabbing the attention of many brands and Kelloggs stepping into the limelight. For those not so familiar with the concept, VTubing is a form of live streaming, where you use motion capture to control a 2D or 3D virtual avatar instead of a real-life face and body. VTubing saw massive growth in content output YOY, by 467%.
Earlier in August, Twitch viewers were treated to the sight of Frosties mascot Tony the Tiger playing the battle royale game Fall Guys and interacting in real-time with popular streamers. Where the lines between online and offline are becoming increasingly blurred, more brands are moving towards making the first step into the virtual world. It’s a way for brands to communicate and stand out amongst the younger audience by immersing themselves into their audience’s world.