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SEO for E-Commerce is the Ultimate Guide to Search in 2017

We’re excited to announce the release of Merkle’s SEO for E-Commerce: The Fundamental Guide to Search in 2017. This SEO playbook delivers the latest search strategies and essential priorities for marketers in the coming year.

Organic search is responsible for 29 percent of US site visits (Merkle’s Q4 2016 Digital Marketing Report). Almost half of those visits are coming from mobile devices. What projects are you prioritizing to push ahead of competitors on the SERP and maximize your return from visitors to your site?

In this report, we tackle the newest mobile technologies, including accelerated mobile pages (AMP), deep linking & app indexation, and progressive web apps (PWAs). We explain the benefits and downfalls of each of these options and help you decide if investing in these will drive mobile performance for your brand. 

The local section of the report describes the implications of Google’s Possum Algorithm for retailers with a brick and mortar presence. It also delivers actionable strategies for optimizing local search pages and capturing space on local SERPs. 

Download your copy of the playbook to learn about the expected results of an HTTPS migration and when you should make the switch to secure. We also clarify the difference between HTTP/1.1 and HTTP/2 — outlining which SEO benefits are associated with the new protocol. 

Finally, learn to prioritize and capture those coveted quick answers with simple optimization. We also cover structured data and the hidden benefit of structuring content on your site. 

Download SEO for E-Commerce now to restart your search strategy.