Blog - Video

This blog post will give you a peek into how we create YouTube ads that not only reach the right audience in the right context, but ultimately give you your desired outcome as well.

Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.

If you’re looking for opportunities to convert YouTube viewers to customers, the newly-released ad format, TrueView for Action, will drive on-site actions at your desired CPA. Here, we explore some key points to consider before creating your campaign, from conversion tracking to choosing your CPA target.

Google Ads and DV360 both provide advertisers the ability to access YouTube marketing inventory. However, both platforms have their strengths and weaknesses when it comes to running this format. In this blog, we will provide the details you need to decide which platform is right for you and your campaigns.

Discovery ads, formerly known as TrueView in-display ads, are YouTube real estate in the marketing world. Charging on a CPV basis, it’s definitely worth incorporating into your YouTube strategy.

At a recent event we hosted, we asked experts what the term people-based marketing meant to them. Here are a sample of their responses, in video form.

At this year's Performance Marketing Executive Summit in Barcelona, we asked attendees and presenters what the most exciting thing in marketing today is. Here were there responses.

In this day and age, it seems like the search results change every day. With new tests and SERP features rolling out regularly, it can be hard to keep up! In this session presented at Virtual C3, Melody Petulla walks through some of the most notable new SERP features and what they can do for your website.