Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Tamara Abad, marketing campaign consultant, at Merkle.
1. Tell us about yourself. Where did you grow up and where do you live now?
I’m from Guayaquil, Ecuador, where I lived until I came to Madrid, Spain in 2015 to do a master's in Marketing Management and Sales. Currently, I live in Menorca, but frequently visit Barcelona and Madrid.
2. What drew you to your current career?
Pursuing a career as a Marketing Campaign Consultant enables me to continue learning in the marketing world whilst growing professionally and broadening my experience.
3. Why Merkle?
I used to work in a different – less technical - area of Marketing. The opportunity to join Merkle came at very decisive moment for me, and it was great to have the chance to learn something new, better suited to my natural abilities. It was great to have such an extensive training, we did a 6-week course in Adobe and now I’m preparing myself to be certified in it.
4. Tell us a bit more about your day-to-day.
My usual day-to-day will see me having team meetings and client briefings, building campaigns in Adobe, checking they have successfully deployed and sharing reports on those campaigns.
5. What do you enjoy most about your Marketing Consultancy? And what do you think future developments will be?
One of my favourite parts of my role is discussing the strategy behind why the campaigns are being built. This provides a better understanding of the idea behind the campaign and the desired objectives. Over time, future developments will take customer behaviour into consideration which enables us to better communicate with the customer based on their interests, growing their engagement.
6. What would your advice be to somebody considering a career in your Marketing Consultancy?
My advice would be to always be open to learning new things about the technical programs you use and to accept that you might make mistakes along the way - we are all learning!
7. What is your greatest accomplishment?
Being able to build, and fully understand, campaigns.
8. Tell us a bit about your experience so far with Merkle.
It has been quite a journey; I’ve enjoyed every single step of the way and I am grateful to have learnt a little more each day. I’m happy that I’ve succeeded in more technical areas – which is where I was least confident.
9. What inspires you about Merkle’s workplace culture?
Being a dentsu company, we have a lot of flexibility. There is a real sense of being able to speak out and be heard.
10. What was your dream job growing up?
I used to want to be a part of CSI (Criminology Police or Archaeologist).
11. Rapid fire:
How do you like your eggs? Benedict
What are you currently watching on Netflix/Prime? Café con Aroma de Mujer
What’s your guilty pleasure? Eating a cheese burger and some french fries!
What is your dream holiday destination? Madagascar
Best advice or mantra you live by? Eudaimonia – a Greek word that literally translates to the state or condition of 'good spirit', and which is commonly translated as 'happiness' or 'welfare'. Unlike our everyday concept of happiness, eudaimonia is not a state of mind, nor is it simply the experience of joys and pleasures. Moreover, happiness is a subjective concept. In other words, it is up to each of us to determine what it means, for us, to be happy.