Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Lucy Wright, junior associate- paid social, at Merkle.
1. Tell us about yourself. Where did you grow up and where do you live now?
I was born and raised in North Kent (near Gravesend), and still live in the area. However, I also spent four years in Exeter for university.
2. What drew you to your current career?
I did some work experience at a marketing agency when I was 16 and really enjoyed the work I did, however, most people I spoke to had done more creative subjects at uni which didn’t interest me. So, when choosing a degree, I just chose one that sounded interesting; I picked Archaeology with Forensic Science (as you do), and then went on to study Forensic Anthropology as a masters. However, when I graduated there was still part of me that wanted to explore marketing and when I came across the opportunity at Merkle for a more data-driven, analytical role I couldn’t say no!
3. Why Merkle?
Having not studied anything even vaguely related to marketing at university, the Academy scheme at Merkle really appealed to me, and I’d also heard good things about the workplace culture.
4. Tell us a bit more about your day-to-day.
As a junior associate, most of my day-to-day work is based in platform – monitoring performance, writing weekly/monthly reports, and building and activating campaigns. Most of my client teams are small so I also take on a reasonable amount of client comms.
5. What do you enjoy most about Paid Social? And what do you think future developments will be?
Surprisingly the client comms! I’m naturally quite an introverted person so had accepted this as part of the role but didn’t expect to particularly enjoy it, but my weekly calls have become one of my favourite tasks.
In terms of future developments, there’s obviously a lot of buzz around the metaverse at the moment, so that will be an interesting one to watch.
6. What would your advice be to somebody considering a career in Paid Social?
Do your research! Having known people in the industry before starting in Paid Social, I had a good idea of what the role would entail. However, it could be quite easy for someone without that exposure to make assumptions. Whenever I say I work in Paid Social, people often just think of influencers!
7. What is your greatest accomplishment?
Passing my Facebook Blueprint exam after only 2 months in the role. At first it felt daunting taking it so soon after joining but, after it was done, it was a relief to have gotten it out of the way so I could focus on putting my all into client work.
8. Tell us a bit about your experience so far with Merkle.
Being my first full-time role out of university and having started at Merkle remotely, I was initially worried about how I might be supported. However, the whole team were super welcoming and willing to help whenever they could.
Being on multiple clients from a range of verticals means I’m constantly learning, and every day is different.
The flexible WFH policy is also very handy as my commute is a bit of a trek, so I’m super grateful that I don’t have to do it every day!
9. What inspires you about Merkle’s workplace culture?
It’s very relaxed and there is a strong sense of trust at all levels. I find that this helps to make what can be a stressful industry less pressurised. I also like the emphasis on personal development, as I feel this encourages collaboration rather than competition amongst teams.
10. What was your dream job growing up?
When I was little, I always used to say I wanted to be a police officer, not sure why, but there you go.
11. Are you involved in any of our DEI Pillars? If so, which one and can you tell us a bit about it?
Being relatively new to Merkle this isn’t something that I’ve got involved with yet however it is something I’d like to look into in future. The pillar that interests me most is the Gender Pillar #IWDKahootChamp.
12. How do you like your eggs?
Eggy bread, don’t bash it ‘til you’ve tried it (and I’m not talking about any of this French toast nonsense).
13. What are you currently watching on Netflix/Prime?
Gilmore Girls – a classic, what more can I say.
14. What’s your guilty pleasure?
Coffee has definitely got to be up there, making myself a big old mug is the first thing I do every morning without fail. I saw a quote recently which described coffee as a hug in a cup and honestly, that’s so true.
15. What is your dream holiday destination?
India has always interested me, and at uni I did a module on South Asia so it would be great to go and see all the places I learnt about for myself! But really, anywhere with lots of culture/history will do; you can take the girl out of archaeology, but you can’t take the archaeology out of the girl!
16. Best advice or mantra you live by?
As cliché as it sounds, just do it! [insert meme here]. You’ll never know what you’re capable of until you try.