Insurance

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CVS Health and Aetna will Redefine the Healthcare Experience for Consumers

Authored by: David Magrini, Croom Lawrence, Kent Groves, PhD, Darla Leseck |
Published on: Dec 05, 2017

What can CVS Health patients, Aetna members and marketers expect as a result of the proposed merger, and what's on the horizon beyond this momentous deal?

Topic: Health | Insurance

Translating Insights into Better Marketing Programs

Authored by: Danelle Faust |
Published on: Aug 22, 2017

Whose job is it to ensure insights turn into action? I think a lot of you would probably say, "Well, that's the analytics team." We actually think it's everybody.

Topic: Insurance | Wealth Management | Data and Analytics | Video