In my blog post on DMP and Online Dating, I talked about some major advantages shared by DMPs and online dating: the ability to increase scale, personalize experiences, and improve targeting efficiency. As my understanding and experience has deepened in the past three years, I realized that simply using a platform does not necessarily lead to success.
A CMS migration to Adobe Experience Manager (previously named Adobe CQ) is a large undertaking for any organization. With key team members, extensive budgets and an entire enterprise of websites, landing pages, content assets and more on the line, planning and execution of the migration must be flawless.
Topic: Web Development
Topic: Data and Analytics