Blog - Marketing Solutions and Strategies

Cloud natives grew up in the age of computational abundance, using websites backed by hundreds of thousands of servers such as Google, Facebook, and Amazon. They’ve never seen computing rationed or throttled; it has always just been there.

So what is a marketing cloud platform and why are companies investing millions in them? Get an explanation in this short video.

In my blog post on DMP and Online Dating, I talked about some major advantages shared by DMPs and online dating: the ability to increase scale, personalize experiences, and improve targeting efficiency. As my understanding and experience has deepened in the past three years, I realized that simply using a platform does not necessarily lead to success.

A CMS migration to Adobe Experience Manager (previously named Adobe CQ) is a large undertaking for any organization. With key team members, extensive budgets and an entire enterprise of websites, landing pages, content assets and more on the line, planning and execution of the migration must be flawless.

Marketing technology teams and IT organizations are dealing with some critical issues today, but these problems are nothing new, and solving them can start by simply referencing the past.

Sex may sell short-term eyeballs and social explosions in media, but it does not sell long-term brand success. A recent shift by Carl's Jr. signals that more brands are beginning to understand this.

As Google releases another new connector for Data Studio, we show you how to upload CSV data from almost any source with Data Studio’s File Upload.

Mii, a car designed exclusively for women, has arrived. Mii is the result of a collaboration between SEAT, the Spanish automobile company, and Cosmopolitan, the international fashion magazine for women.