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Me in Merkle - Gus Kirkpatrick

Me in Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Gus Kirkpatrick, account manager, at Merkle DWA.

1. Tell us about yourself. Where did you grow up and where do you live now?

I was born in London and moved when I was two when my parents moved to Basingstoke, where I grew up. After university I moved to Clapham with friends to start my professional career.

2. What drew you to pursuing a career within Account Management?

Media planning has always inspired and intrigued me for several reasons. The main reason is that the only limitation is your imagination, you can plan small, medium, or large campaigns and still be as creative as you like, always looking to challenge the norm.

3. Why Merkle?

There are four main reasons why I was so keen to work for Merkle:

  1. Reputation: the awards speak for themselves. Most recently The Drum Awards 2021 - Merkle B2B wins large Agency of the Year.
  2. Success: Continually winning new clients, of note, recently winning Adobe in EMEA to manage their paid media, content creation management and measurement.
  3. Growth: Continuous growth year on year, not just in the UK but also globally.
  4. Admiration: Very few agencies can truly offer an end to end “in-house” solution for media campaigns. Having worked in another small agency previously, the difference is vast. It is great to be able to offer clients a broad range of services all from within Merkle. Having so many resources within the same company means that we can meet the needs and requirements of clients through a seamless integration of collaborative working.

4. What part of your new position are you most excited about?

A combination of working with a great team and with great clients. I am looking forward to building relationships with both my clients, colleagues, and media partners so that we can work collaboratively and deliver effective, efficient, and most importantly, successful campaigns.

5. What is your greatest accomplishment?

I am a great believer in supporting charities and helping people less fortunate. I went out to Central America, starting in Nicaragua I worked on installing running water to a remote, off the grid village, as well as building 12 toilets for the village. To round of the expedition over three weeks I hiked across Costa Rica self-supported starting on the Caribbean Coast and finishing on the Pacific Coast, camping and staying with locals. Costa Rica is now my favourite country I have been to. This has inspired me to do many more events for charity, I am always keen for a challenge. A quote I like from Denzel Washington: At the end of the day it’s not what you have, or even what you’ve accomplished…it’s about who you’ve lifted up, who you’ve made. It’s about what you’ve given back.

6.Tell us a bit about your experience so far with Merkle.

I have loved getting to meet and work with new people, everyone is likeminded, interesting and has a passion for success. It is still early days, but I am looking to build these relationships, instilling confidence within my clients by delivering successful campaigns and therefore having a successful career within Merkle.

7. What inspires you about Merkle’s workplace culture?

The workplace culture at Merkle is like nothing I have witnessed before. The culture supports learning and development on the job, and really rewards hard work. You get responsibility from an early stage. Work is varied, face-to-face meetings, reporting and data analysis. No two days are the same. You develop a knack for multitasking and an acute eye for detail. Whilst also working hard there is also plenty of opportunities for social gatherings, events and talks/presentations to further develop, engage and enjoy office life.

8. What was your dream job growing up?

Aged 5, a fire fighter, who’s wasn’t? Then I realised I was bit of an entrepreneur although I have never bought any of my ideas to market. My latest concept is advertising on mobile phone lock screens, which by using it, it covers the monthly cost of your phone. So in answer to the questions, my dream job would be to run my own company!

9. Are you involved in any of our DEI Pillars? If so, which one and can you tell us a bit about it?

On International Men's Day I did listen to Nigel Owens’ talk providing a profound and meaningful insight into his life and career. “Don’t let the perfect be the enemy of the good”. It really was eye opening; I learnt an incredible amount and was truly inspired. I will definitely be going to the next talk/event.

10. How do you like your eggs?

I don’t eat eggs, only the Easter variety!

11. What are you currently watching on Netflix/Prime?

I am more of a movie buff (due to very unreliable house mates) although I recently watched Squid Games, who hasn’t? (10 out of 10)

12. What’s your guilty pleasure?

Ordering a takeaway because I can't be bothered to cook.

13. What is your dream holiday destination?

Anywhere hot and by the sea where I can relax and read in the sun. I have always wanted to go to Bali.

14. Best advice or mantra you live by?

In life you never lose, you either win or you learn. 👊