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Blog - Digital Marketing Channels

Latest Posts

Using SEO Data to Capture Changing Search Trends with PPC

It’s times like these when you really hope your organic search and paid search teams are talking to one another. Data sharing offers a great way for both teams to understand changing user needs and respond quickly to serve the Total Search Experience that your brand’s audience is searching for.
Topic: Paid Search

Campaign Manager and Attribution: How to set up a Data-Driven Model

With Attribution becoming fundamental in driving maximum return on investment it is now important to understand what the best setting is to get the most useful insights from your data. If you’re using Campaign Manager for your reporting, you should definitely set up a DDAM. Here’s how.
Topic: Display