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Blog - Video

Latest Posts

Understanding Fidelity in Marketing

Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be persistently identified and tracked across digital and physical brand interactions.

What Is the Merkle Innovation Cloud?

The Merkle Innovation Cloud allows us to demonstrate how Merkle can use data and these marketing cloud technologies to power the cross-channel customer experience in a real lab environment.