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Latest Posts

Translating Insights into Better Marketing Programs

Authored by: Danelle Faust |
Published on: Aug 22, 2017

Whose job is it to ensure insights turn into action? I think a lot of you would probably say, "Well, that's the analytics team." We actually think it's everybody.

Topic: Insurance | Wealth Management | Data and Analytics | Video

Understanding Fidelity in Marketing

Authored by: Cheryl Sansonetti |
Published on: Aug 21, 2017

Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded. In advertising, fidelity is the level of exactness by which a person can be persistently identified and tracked across digital and physical brand interactions.

Topic: Video | Data and Analytics

What Is the Merkle Innovation Cloud?

Authored by: Chris Crichton |
Published on: Aug 16, 2017

The Merkle Innovation Cloud allows us to demonstrate how Merkle can use data and these marketing cloud technologies to power the cross-channel customer experience in a real lab environment.

Topic: Marketing Technology | Video

Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.

Using Customer Match Lists in AdWords Campaigns Targeting YouTube

Authored by: Thang Nguyen |
Published on: Feb 24, 2016

Google's Customer Match offers advertisers great possibilities for targeting users matched to email lists. Learn how to set Customer Match targeting up for YouTube campaigns and some ways this can be used to effectively reach your customers.

Topic: Paid Search | Video