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Google Quietly Shutters AdWords Targeting for Airports and Universities

Authored by: Andy Taylor |
Published on: Jun 06, 2017

In April, Google quietly removed the ability for advertisers to add new Places of Interest location targets for airports and universities, and in May completely eliminated these targets from AdWords.

Topic: Digital Marketing Channels | Paid Search

Are Your AdWords Campaigns Taking Advantage of Separate Desktop and Tablet Bids?

Authored by: Andy Taylor |
Published on: May 30, 2017

Separate desktop and tablet bids are helping advertisers spend more efficiently in Google AdWords. But are your campaigns using them effectively?

Topic: Digital Marketing Channels | Paid Search

Responsive Ads for Display: What They Are, How They Differ and Why You Should Be Using Them!

Authored by: Ryan Skeet |
Published on: May 25, 2017

We’ve all seen our fair share of Display ads; the good, the bad and the ugly! With Responsive Ads for the GDN, Google’s given us an answer to all of our ad design problems.

Topic: SEO | Paid Search | Display

Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain

Authored by: Andy Taylor |
Published on: May 23, 2017

Google announced yesterday that its paid and organic report can now be downloaded by device. However, the report is still limited in a couple of critical ways.

Topic: Digital Marketing Channels | Paid Search | SEO

Latest Google Ad Rank Changes Driving Up Minimum Bids for Non-Brand Keywords – Brand Minimums Down

Authored by: Andy Taylor |
Published on: May 19, 2017

Google recently announced that two changes are being rolled out to Ad Rank. Read how these updates are already impacting first page and top of page bid minimums.

Topic: Digital Marketing Channels | Paid Search

Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.

Why Google Shopping Yields Smaller Orders, and Why That Might Be Okay

Authored by: Andy Taylor |
Published on: Apr 10, 2017

Advertisers consistently find that the average order value (AOV) of Google Product Listing Ads tends to be smaller than text ads. Here we examine what's behind this difference in performance.

Topic: Digital Marketing Channels | Paid Search | Product Listing Ads

AdWords Price Extensions Might Not Be as Awesome as You Think

Authored by: Andy Taylor |
Published on: Apr 05, 2017

Google Price Extensions expand the size of text ads and provide users with additional information. Here we dive into how to analyze their performance impact.

Topic: Digital Marketing Channels | Paid Search