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Latest Posts

Data Studio 101: Auction Insights Competitor Analysis

Authored by: Adam McAllister |
Published on: Aug 29, 2017

Google have enabled AdWords auction insights metrics in Data Studio, adding to the platform’s ever growing list of features.

Topic: SEO | Paid Search

Are Your Customers Buying What They’re Clicking On? Four Considerations for Retailers in E-Commerce

Authored by: Alex Brumas |
Published on: Aug 14, 2017

Google search ad clicks don't always end in orders featuring the same category of product featured in the ad. Here's how Merkle examines and takes advantage of this behavior.

Topic: Digital Marketing Channels | Paid Search | Product Listing Ads

Google to Soon Update Showcase Shopping Ads Pricing Model

Authored by: Andy Taylor |
Published on: Aug 04, 2017

Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.

Topic: Digital Marketing Channels | Paid Search | Product Listing Ads | Retail

Google Testing Price Slashes in Shopping

Authored by: Nicole Abba, Jessica Keeseman |
Published on: Jul 28, 2017

Beginning in early July our team started spotting a new extension test on Google Shopping in which discount prices are presented with their full price slashed out directly to the right.

Topic: Paid Search | Product Listing Ads | Digital Marketing Channels | Retail

Post Prime Day, Amazon Sustains Increased Paid Search Advertising Efforts

Authored by: Gaia Read |
Published on: Jul 24, 2017

Amazon recently expanded its Google text ad efforts ahead of Prime Day, and appears to be remaining more aggressive than prior to the big sales holiday.

Topic: Digital Marketing Channels | Paid Search | Mobile | Retail

Merkle Q2 2017 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 19, 2017

We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.

Calculating Bid Adjustments: How to Set More Specific Bids In AdWords

Authored by: India Hutchinson |
Published on: Jul 04, 2017

In this blog, I cover all the different types of bid adjustments in AdWords, how they can be calculated, how multiple adjustments stack up against one another, and whether there are alternative, less time-consuming methods of setting more specific bids.

Topic: SEO | Paid Search