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Blog - Digital Marketing Channels

Latest Posts

What are Google Discovery Ads?

Learn more about the history of Google Discovery Ads and updates coming in 2022, as well as creative and targeting best practices.
Topic: Paid Search | Media

Me in Merkle - Agon Koshi

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Agon Koshi, senior lead, paid social, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Me in Merkle - Jack Flood

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Jack Flood, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Me in Merkle - Jessica Grayson

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Jessica Grayson, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Out with the ETAs and in with the RSAs

As of June 30 2022 Responsive Search Ads (RSAs) will be the primary ad format in Google Ads with Expanded Text Ads (ETAs) being retired. In this blog we discuss the difference between ETAs and RSAs, how to make the most of them via testing and how to automate them in your accounts for maximum efficiency
Topic: Paid Search

Me in Merkle - Stefani Nikolli

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Stefani Nikolli, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Me in Merkle - Emil Hopewell Mason

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Emil Hopewell Mason, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?