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What is the Microsoft Audience Network (MSAN)?

Authored by: Lucy Lincoln |
Published on: Dec 20, 2022

Microsoft Audience Network (MSAN) is a set of incremental and premium native placements beyond that of the Microsoft Search Network (Bing, AOL, MSN and Yahoo) across devices.

Topic: Paid Search | Media

What are Google Discovery Ads?

Authored by: Emily Schaffer, Lucy Lincoln |
Published on: Aug 12, 2022

Learn more about the history of Google Discovery Ads and updates coming in 2022, as well as creative and targeting best practices.

Topic: Paid Search | Media

Me in Merkle - Agon Koshi

Authored by: Agon Koshi |
Published on: Jun 05, 2022

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Agon Koshi, senior lead, paid social, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Topic: About Us | Paid Search

Me in Merkle - Jack Flood

Authored by: Jack Flood |
Published on: May 16, 2022

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Jack Flood, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Topic: About Us | Paid Search

Me in Merkle - Jessica Grayson

Authored by: Jessica Grayson |
Published on: Apr 10, 2022

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Jessica Grayson, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Topic: About Us | Paid Search

Out with the ETAs and in with the RSAs

Authored by: Emily Schaffer, Lucy Lincoln |
Published on: Apr 08, 2022

As of June 30 2022 Responsive Search Ads (RSAs) will be the primary ad format in Google Ads with Expanded Text Ads (ETAs) being retired. In this blog we discuss the difference between ETAs and RSAs, how to make the most of them via testing and how to automate them in your accounts for maximum efficiency

Topic: Paid Search

Me in Merkle - Stefani Nikolli

Authored by: Stefani Nikolli |
Published on: Apr 06, 2022

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Stefani Nikolli, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Topic: About Us | Paid Search

Me in Merkle - Emil Hopewell Mason

Authored by: Emil Hopewell Mason |
Published on: Mar 31, 2022

Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Emil Hopewell Mason, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?

Topic: About Us | Paid Search