Through these dashboards, organizations in the high-tech industry will gain insight into the following questions:
- Which communities are most likely to resume personal spend on high-tech products soonest?
- Which communities are most likely to continue to support work-from-home practices and how should that impact marketing communications?
- How should we tailor the customer journeys based on the resiliency of the markets where our customers and prospects reside?
- For those with B2B offers or product lines, understand which regions are resilient in weathering the impact and soon to resume the normal business operations
- Where can we get the biggest return on our marketing dollar investment? Where should we focus direct mail/paid media based on current conditions?
- What marketing tactics including virtual events and webinars, and content are most relevant given the resiliency of markets both regionally and by customer segment?