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Pardot Specialist

Location: Pune, MH.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

Roles & Responsibilities:

  • Experience in Pardot implementation, configuration, data migration, and working with the Salesforce Connector
  • Understanding of B2B marketing dynamics compared to B2C marketing
  • Pre-sales consulting experience (RFP support, Discovery, Demonstration, POC, Solution Design)
  • Requirement Analysis and Feasibility Study
  • Creating nurture journeys through Engagement Studio
  • Should know how to configure Landing Pages with personalization and dynamic content to be used for different marketing purposes
  • Should have good understanding of custom redirects
  • Should know how to setup custom email preference centre and unsubscribe pages
  • Good understanding of automation Rules and Segmentation lists based on prospect categorizations and to be used in various marketing communications
  • Must have a good understanding of user management, role creation, and group configuration for Pardot business users
  • Pardot connected campaigns and lightning app
  • Must have Pardot specialist and Salesforce admin certification

  • Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others   

  • Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment  

  • Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail  

Additional Information:

More Information:

Our Culture: Merkle’s energy and personality lives through everything we say and do. Learn all about what defines our people and our vibe.

Students & Recent Graduates: Start your career at Merkle and get on the path to success.

Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.