At a time when stakes are high for brands as they face radical changes in consumer behavior, economic climate, and more, a ton falls on the marketing department to meet new and demanding business outcomes. So what's the answer? Promotions. Read this blog for seven reasons marketers should keep promotions top-of-mind and tangible ways to utilize them.
Mobile apps are an important channel within many brands’ digital footprints, but the iOS 14 App Tracking Transparency updates have created challenges for brands seeking to measure app behaviors and performance. Learn how marketers can effectively connect the dots between media and customer actions to optimize ad spend accordingly.
While 40 percent of the population (millennials and Gen Z) grew up with phones in their hands, most brands haven’t built a digital-first messaging strategy that meets the expectations of today’s consumers. And to make it more challenging, marketers are solving for these new problems with fewer resources. The question is, where do we go from here? Read this blog to find out.