Building B2B Experiences for Today’s IT Decision Makers
IT decision makers have unique needs in the B2B buying process. Learn what LinkedIn's latest report, created in partnership with Merkle's B2B International, uncovered.
CX Transformation in High Tech: Four Critical Rules
CX transformation is a journey and the High Tech industry follows a unique path. Learn about the 4 components for successful CX transformation in the High Tech B2B space.
Bing’s ChatGPT Experience Is Live – What Did We See?
Bing's new ChatGPT-powered experience is live. Read on to see if it impacted engine traffic and what to look for next.
Prioritizing Your Nonprofit Sustained Giving
Recurring donors are a critical audience for nonprofits. Learn all about sustained giving and ways to optimize your approach.
I Am Merkle: February
I Am Merkle is a series of interviews that showcase the individuals who make Merkle a unique and diverse place to work. This month, learn more about our featured employees, Adraine Upshaw and Ashley Vaughn, who are involved in the Seat at the Table (SATT) program.
Topic: About Us
Mergers & Acquisitions: Catalysts to Accelerate CX Transformation
Mergers and acquisitions can accelerate CX transformation - but how can you do it well? Read to find out the 6 keys to a successful customer experience integration.
The Impacts of ChatGPT and Generative AI in Search
The industry is buzzing about ChatGPT and generative AI - but what will the true impact be for search? Read on to find out.
Unlocking the Power of CDP and Identity: A Replacement for Your DMP
Data management platforms (DMPs) have traditionally served as the backbone of many organizations’ adtech strategy.