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Blog

Latest Posts

Sitecore Symposium 2022 Recap

Merkle recently sent a team to Sitecore Symposium, including two of our MVP's Jeff Rondeau (4x) and David Starkweather (3x). Read this blog for a conversation between Jeff and David recapping the conference.

Why Old School CX Personalization Has Little Impact on Loyalty

Our Loyalty Barometer Report covers emerging loyalty topics and examines how consumer mindsets are shifting, so brands can ensure their loyalty strategies are current and relevant. In the fifth annual report, we took an expanded view of loyalty, looking at how consumers feel about loyalty programs and understanding their view of loyalty within the customer experience and brand messaging. And when we asked about personalization within the customer experience, the answers are a little more nuanced than you might think. Let’s take a look at how the consumers surveyed responded to questions about what personalization makes them loyal to a brand, and what this means for you as a marketer.