24 Top Paid Search Metrics Explained
A primer on metrics for those new to paid search or anyone in need of a refresher.
Topic: Search Engine Marketing
Detecting Significant Changes In Your Data
Sometimes it's tempting to leap to conclusions in paid search. In this cautionary post, we'll provide a tool for testing whether data has changed meaningfully, or whether you're looking at statistical noise.
GreaseMonkey: Hacking Web Apps So They Work The Way YOU Want
GreaseMonkey lets you change how other people's web pages look and how they function -- just in your own browser, of course.
Correcting the History of Search Engine Optimization
Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer.
Topic: Search Engine Optimization
Little Known Way To Determine How Much To Advertise
Ever ask, "How much more or how much less ought I be spending on advertising?" Here's a simple model with accompanying Excel spreadsheet to help answer this question.
Demand channel vs. Transaction Channel
If you're not tracking key customer metrics by both demand channel and transaction channel, make that analysis a priority for this month. It will spark ideas and reveal possible opportunities.