Latest Posts
Addressable TV
As video on demand continues to grow, addressable TV and dynamic ad insertion is where we will see the two biggest growth areas in television. Learn more in the second part of our video interview series with Chris Wilson, President of National Television at Rentrak.
Prepare for Success in Open Enrollment with a Data-Driven Insight Strategy
The health insurance industry has been an active environment over the past few years as ACA regulations have created a new marketplace and opportunity has arisen for marketers to leverage data and analytics that set new standards for marketing in the digital age.
How to Personalize to the Unknown
For the sake of this blog, I am going to use “unknown” to refer to prospects who have no prior relationship and/or even potential knowledge of your company.
Using a RACI Matrix to Improve Project Delivery
If your organization uses marketing technology, or really technology of any kind, a best practice for project delivery is to first create a "matrix" organizational structure.
Video: Standing Out in a Crowded PPC Landscape
Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.
Channel Optimization Strategies
It is not until a company begins to employ optimization strategies that it sees a significant incremental lift in business value from combining foundational data, customer engagements, marketing analytics, and decision management.
How Data Trends are Impacting the Future of TV
This is the first part of a three-part video interview series. View the second part, Addressable TV, and the third part, Bold Predictions for the Future of Television, in our more recent posts.
3 URL Tweaks to Get More out of the Google Search Console UI
Learn how to manipulate Google Search Console URL parameters to get more out of the GSC UI than the standard filters allow.
Topic:
Search Engine Optimization
