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This is how the typical brand experience is built: Corporate goals are set; the brand team and product team each use those goals to define their objectives; these are further broken down into goals for each channel and media as those teams design, execute, and measure their own touchpoints.

Almost as soon as it was officially launched, the Amazon Text Ads program is being discontinued. According to an email advertisers received this afternoon, Amazon will shut down their text ad program effective October 31st, 2015, the same day that they will discontinue Amazon Product Ads.

Building a successful marketing technology stack is not just about buying the most expensive shiny new object money can buy.

Merkle has long been heralding the opportunity of addressable media to our clients and prospects. The Rise of the Platform Marketer, our book released this summer, focused on the tools and capabilities needed to capitalize on this rapidly emerging opportunity.

With ongoing changes and innovations in the financial services industry, we strive to stay on the leading edge of news and trends to keep our clients informed on new opportunities and potential threats in their business.

Google has announced Customer Match, a program that allows advertisers to segment and target Google search, Gmail and YouTube ads to users via first-party lists of email addresses that the advertiser has collected and that Google can match to its users.

Every way you slice it, digital is growing relative to offline, and mobile is growing relative to desktop. The National Retail Federation shows Ecommerce share of retail sales at 7%, doubling since 2008.

We’re going to make three bold predictions about the future of television. These aren’t going to be obvious — we’re going big. I interviewed Chris Wilson, President of National Television at Rentrak, to get his prognostications. Here's what Chris had to say.