Andy Fisher | Published on: Sep 15, 2015
As video on demand continues to grow, addressable TV and dynamic ad insertion is where we will see the two biggest growth areas in television. Learn more in the second part of our video interview series with Chris Wilson, President of National Television at Rentrak.
David Magrini | Published on: Sep 14, 2015
The health insurance industry has been an active environment over the past few years as ACA regulations have created a new marketplace and opportunity has arisen for marketers to leverage data and analytics that set new standards for marketing in the digital age.
Ryan Gibson | Published on: Sep 10, 2015
Merkle|RKG’s EVP of Marketing Strategy, Ryan Gibson, moderates a panel with Merkle|RKG clients Harman and Wine Enthusiast as they discuss strategies that help them to stand out in a crowded field of competitors.
Cheryl Sansonetti | Published on: Sep 08, 2015
It is not until a company begins to employ optimization strategies that it sees a significant incremental lift in business value from combining foundational data, customer engagements, marketing analytics, and decision management.
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