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Blog

Latest Posts

Addressable TV

As video on demand continues to grow, addressable TV and dynamic ad insertion is where we will see the two biggest growth areas in television. Learn more in the second part of our video interview series with Chris Wilson, President of National Television at Rentrak.

Prepare for Success in Open Enrollment with a Data-Driven Insight Strategy

The health insurance industry has been an active environment over the past few years as ACA regulations have created a new marketplace and opportunity has arisen for marketers to leverage data and analytics that set new standards for marketing in the digital age.

How to Personalize to the Unknown

For the sake of this blog, I am going to use “unknown” to refer to prospects who have no prior relationship and/or even potential knowledge of your company.

Using a RACI Matrix to Improve Project Delivery

If your organization uses marketing technology, or really technology of any kind, a best practice for project delivery is to first create a "matrix" organizational structure.