Our Loyalty Barometer Report covers emerging loyalty topics and examines how consumer mindsets are shifting, so brands can ensure their customer strategies are current and relevant. In the fifth annual report, we took an expanded view of loyalty, looking at how consumers feel about loyalty programs and understanding their view of loyalty within the customer experience and brand messaging. Let’s take a look at how consumers responded to our survey questions about what makes them loyal to a brand, and what this means for you as a marketer.
For brands, it’s no longer just about providing products that consumers want to give friends and family. You must meet consumers where they are amidst all these obstacles. One thing we know to be true is that shoppers will be making purchases online and in stores this year, and they want a seamless experience between the two. Welcome to the new era of hybrid shopping.