Social Media Marketing - Page 2

Latest Posts

TikTok Presents an Opportunity for Genuine Engagement

Authored by: Kelly Brown |
Published on: Mar 10, 2021

The buzz and advancements in advertising on TikTok continue to increase as user consumption continues to grow, deepen, and evolve. It may not be the first platform for advertising dollars today, but its rise is something to keep a pulse on.

Topic: Social Media Marketing | All Performance Media

3 Factors That Are Driving Instagram Ad Spending Growth

Authored by: Rachael Chudoba |
Published on: Feb 19, 2021

In the last few months of 2020 leading up to the holidays, people across the country craved connection with their friends and family more than ever. In the Q4 Digital Marketing Report, Merkle saw that advertisers rose to meet this challenge, shifting media spend across different platforms to best meet their audience. Instagram ad spending increased 30% Y/Y due to three main factors: more users, social commerce, and influencer marketing.

Topic: Social Media Marketing | All Performance Media

Brands Turn to Digital in Super Bowl LV

Authored by: Katie Cottam, Katelyn Anderson, Nicole Carothers |
Published on: Feb 08, 2021

Many longstanding Super Bowl advertisers opted out of National TV Buys this year, but digital remained an important investment.

Topic: Social Media Marketing | Search Engine Marketing | Search Engine Optimization | All Performance Media | Media Strategy & Planning

Merkle Q3 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Oct 27, 2020

The Merkle Digital Marketing Report for Q3 2020 is now available for download. It features updates and insights on how digital marketing has fared as the COVID-19 crisis continues.

Merkle Q2 2020 Digital Marketing Report Released

Authored by: Mark Ballard |
Published on: Jul 28, 2020

The Merkle Digital Marketing Report for Q2 2020 is now available for download, with insights on how digital marketing has fared in the wake of the COVID-19 pandemic.

Are You Listening? Crafting an Agile Response Strategy using Social Listening

Authored by: Rachel Monfre, Stephanie Hartmann |
Published on: Jul 01, 2020

Social listening provides a unique way to look beyond obvious consumer needs by exploring shifts in topics, tone, and sentiment.

Topic: Social Media Marketing

What You Need to Know About Facebook Carousel

Authored by: Isabelle Cohen |
Published on: Jun 03, 2020

As of June 1, Placement Asset Customization for Carousel has been rolled out to 100% of advertisers! Here's what you need to know.

Topic: Social Media Marketing

Five Reasons Why Advertisers Should Be Using Snapchat

Authored by: Rachael Chudoba |
Published on: May 22, 2020

Designed for a mobile-first generation, Snapchat offers advertisers a place to reach youthful audiences at tremendous scale. Learn five advantages of Snapchat that should be brought to your next media planning discussion.

Topic: Social Media Marketing | All Performance Media