Shopping & Feeds - Page 10

Latest Posts

Google’s Buy Button and Expandable Shopping Ads May Push Mobile PLA Performance in Line with Desktop

Authored by: Andy Taylor |
Published on: Jul 21, 2015

Google Product Listing Ad performance relative to text ads is currently different on mobile than on desktop. The new Purchases on Google and Expandable Shopping Ads features may help to close the gap.

Topic: Shopping & Feeds | Search Engine Marketing | All Performance Media

Merkle|RKG Digital Marketing Report: Q2 2015 Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Jul 15, 2015

Today we are pleased to announce the release of Merkle|RKG’s Q2 2015 Digital Marketing Report for download. The report offers data and analyses to highlight trends across paid search, search engine optimization, display ads, comparison shopping engines, and other areas of digital marketing.

Connexity Acquires PriceGrabber, CSEs Consolidate to Compete with Google PLAs

Authored by: Melissa Rowland |
Published on: Jun 16, 2015

Based on Merkle|RKG data, it seems more likely that the CSE space will condense down to a handful of powerful engines that will continue evolving to compete with Product Listing Ads. This has already started to happen, with Pronto ceasing direct feed operations last year, Facebook purchasing TheFind, and the recent acquisitions of Become and PriceGrabber by Connexity.

Topic: Shopping & Feeds | Search Engine Marketing

Google Changes Shopping Campaign Feed Specs - What You Need to Know

Authored by: Brock Parsanko |
Published on: Jun 09, 2015

Google announced a number of changes to the specifications of their feeds for Shopping Campaigns. Here’s our rundown on what you need to know about them.

Topic: Shopping & Feeds | Search Engine Marketing

Google’s Buy Button ‘Imminent’, What it Will it Mean for Search Advertisers

Authored by: Mark Ballard |
Published on: May 29, 2015

Google has confirmed long-standing reports that it will deploy a “buy button” for Google Shopping results on phones. What will it mean for advertisers?

Topic: Shopping & Feeds | Search Engine Marketing | All Performance Media

Save Time on Your PLA Feeds with Google Online Product Inventory Updates

Authored by: Matt Lacy |
Published on: May 12, 2015

Google recently added the capability to upload Online Product Inventory Update Feeds (OPIU Feeds) to the Google Merchant Center via ftp transfer. This is a great new tool that advertisers should take advantage of.

Topic: Shopping & Feeds | Search Engine Marketing

CSE Bid Management & The Decline of the Rate Card

Authored by: Melissa Rowland |
Published on: Apr 29, 2015

In recent years, Pricegrabber and the eBay Commerce Network have moved away from the traditional rate card system, allowing advertisers to submit bids of any amount for their products. The setup on each engine is slightly different but the idea is the same: let advertisers bid each product based on its predicted value.

Topic: Shopping & Feeds | Search Engine Marketing

Merkle|RKG Digital Marketing Report: Q1 2015 Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Apr 21, 2015

We are excited today to announce the release of Merkle|RKG’ s Q1 2015 Digital Marketing Report. Now available for download, this quarter’s report offers data and analyses on the latest trends across paid search, product listing ads, search engine optimization, display advertising and other topics surrounding digital marketing.