Shopping & Feeds - Page 5

Latest Posts

Your 2017 Holiday Win List for Paid Search and Media

Authored by: Andy Taylor, Kelly Brown, Priya Salona |
Published on: Oct 02, 2017

Each holiday period’s scheduling is a little different than the last due to the nature of the shifting number of days between Thanksgiving, when holiday shopping demand traditionally begins in earnest, and Christmas.

Topic: Retail & Consumer Goods | Programmatic Media & Display | Shopping & Feeds | Search Engine Marketing

Google Introduces Absolute Top Impression Share Metric For Shopping

Authored by: Marie Thomas, Julie Roth |
Published on: Sep 01, 2017

Google recently launched Absolute Top Impression Share (ATIS) as a competitive metric for Shopping to give advertisers further insight into ad prominence within the product carousel.

Topic: Shopping & Feeds | Search Engine Marketing

Amazon Opens Up Headline Search Ads to Third-Party Sellers

Authored by: Melissa Reilly |
Published on: Aug 31, 2017

Earlier this month, Amazon started allowing select third-party sellers to run Headline Search Ads. This added capability expands the Amazon Marketing Services available to third-party sellers, which were formerly restricted to advertising on Amazon only through Sponsored Product Ads.

Topic: Shopping & Feeds | Amazon and eRetail

Are Your Customers Buying What They’re Clicking On? Four Considerations for Retailers in E-Commerce

Authored by: Alex Brumas |
Published on: Aug 14, 2017

Google search ad clicks don't always end in orders featuring the same category of product featured in the ad. Here's how Merkle examines and takes advantage of this behavior.

Topic: Retail & Consumer Goods | Shopping & Feeds | Search Engine Marketing

Google to Soon Update Showcase Shopping Ads Pricing Model

Authored by: Andy Taylor |
Published on: Aug 04, 2017

Advertisers taking advantage of Google Showcase Shopping Ads are receiving notifications from AdWords that, beginning in mid-August, Google will update how advertisers are charged for interactions with these ads.

Topic: Shopping & Feeds | Search Engine Marketing

Google Testing Price Slashes in Shopping

Authored by: Nicole Abba, Jessica Keeseman |
Published on: Jul 28, 2017

Beginning in early July our team started spotting a new extension test on Google Shopping in which discount prices are presented with their full price slashed out directly to the right.

Topic: Shopping & Feeds | Search Engine Marketing

Merkle Q2 2017 Digital Marketing Report Released

Authored by: Mark Ballard, Andy Taylor |
Published on: Jul 18, 2017

We are happy to announce today's release of the Q2 2017 Merkle DIgital Marketing Report featuring over 50 in-depth charts and analyses on paid search, SEO, display advertising, paid social, and more.

Topic: Social Media Marketing | Programmatic Media & Display | Shopping & Feeds | Search Engine Marketing | Search Engine Optimization

Merkle Q1 2017 Digital Marketing Report Released

Authored by: Andy Taylor, Mark Ballard |
Published on: Apr 25, 2017

Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.

Topic: Social Media Marketing | Programmatic Media & Display | Shopping & Feeds | Search Engine Marketing | Search Engine Optimization